Privacy Policy
Last Updated: July 2026
Be Travel Wise Ltd (“BTW”, “we”, “us”, or “our”) is fully committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We process personal data lawfully, fairly, and transparently, and only for legitimate purposes.
1. Who We Are
Be Travel Wise Ltd
Registered in the United Kingdom
Registered address: Freedman House, 117 High Street, Croydon, CR0 1QG, United Kingdom.
Email: hello@betravelwise.com
Telephone: +44 (0)1672 500757
Data Protection Officer (DPO): Andy Prior
Email: andy@betravelwise.com
Key personnel responsible for UK GDPR awareness and oversight:
Andy Prior & Saul Shanagher
2. Personal Data We Collect
We may collect and process the following categories of personal data:
2.1 Information you provide directly
- Name
- Email address
- Contact details
- Business information
- Enquiries or messages sent through our contact forms
2.2 Information collected automatically
When you visit our website, we may automatically collect technical data such as your IP address, browser type, device information, and pages visited. This helps us improve our website and user experience.
2.3 Cookies
Our website uses cookies to improve your experience, remember preferences, and analyse site traffic. For full details on the cookies we use and how to manage your preferences, please see our Cookie Policy.
Please note: BTW does not store personal data locally on end-user devices; all data is hosted with trusted third-party cloud providers who offer appropriate security measures.
3. How We Use Your Personal Data
We use your data for the following purposes:
- Responding to enquiries
- Providing services you request
- Managing client relationships
- Sending administrative or marketing communications (with consent where required)
- Improving website performance
- Meeting legal obligations
- Securing our website and systems
We do not sell, rent, or trade your personal data.
4. Lawful Bases for Processing
We process personal data using one or more of the following lawful bases under UK GDPR:
- Consent – where you have given clear consent for us to process your data for a specific purpose.
- Contract – where processing is necessary to provide services you have requested.
- Legal obligation – where we are required to process data to comply with the law.
- Legitimate interests – where processing is necessary for our business operations, improving services, or ensuring security, and your rights and expectations do not override those interests.
Where we rely on legitimate interests, we have conducted a Legitimate Interests Assessment (LIA) to ensure our interests are balanced against your rights and freedoms.
5. Data Retention
We retain personal data only for as long as is necessary for the purposes for which it was collected, including:
- Providing services to you
- Business and operational needs
- Legal, regulatory, or tax purposes (e.g., HMRC requirements)
As a general rule, we retain personal data for the duration of our business relationship with you and for up to 6 years thereafter to comply with financial, legal, and contractual obligations, unless you request erasure earlier. Once data is no longer required, it is securely deleted or anonymised.
6. International Transfers
If your personal data is transferred outside the United Kingdom, BTW ensures appropriate safeguards are in place, including:
- ICO-approved International Data Transfer Addendum (IDTA)
- Standard Contractual Clauses (SCCs) adopted by the European Commission
- Government-approved adequacy decisions, where applicable
7. Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
- Right to be informed – about how we use your data.
- Right of access – to request a copy of your data.
- Right to rectification – to correct inaccurate or incomplete data.
- Right to erasure – to request deletion of your data (the “right to be forgotten”).
- Right to restrict processing – to limit how we use your data.
- Right to data portability – to receive your data in a portable format.
- Right to object – to object to processing based on legitimate interests or direct marketing.
- Right to withdraw consent – at any time, where consent is our lawful basis.
To exercise any of these rights, please contact us at: hello@betravelwise.com
Requests will be handled by the appropriate BTW team member, with oversight from our DPO, Andy Prior.
8. Complaints
If you are unhappy with how we handle your personal data, please contact us first so we can try to resolve your concerns.
You also have the right to lodge a complaint with the UK supervisory authority:
Information Commissioner’s Office (ICO)
Website: www.ico.org.uk
Telephone: 0303 123 1113
9. Security of Your Data
We take the security of your personal data seriously and implement appropriate technical and organisational measures, including:
- Secure cloud storage with encrypted data transmission
- Strict access controls and role-based permissions
- Regular staff training on data protection
- Encryption of data where appropriate
- Regular system reviews and vulnerability assessments
- Incident detection and reporting processes
Our third-party cloud providers notify us promptly of any suspected data breach, and we have procedures in place to respond effectively.
10. External Links
Our website may contain links to third-party websites, plugins, or applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices or content. We encourage you to read the privacy notice of every website you visit.
11. Children’s Privacy
Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If we discover that we have inadvertently collected such data, we will delete it promptly.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. The latest version will always be available on our website, and we encourage you to review it periodically.
13. Additional Information for EU Visitors
If BTW provides services to individuals located in the European Union, their rights under EU GDPR are also fully recognised. The same procedures for access, deletion, rectification, and objection apply. Where we transfer data to the UK or other third countries, we ensure appropriate safeguards are in place.
14. Additional Information for U.S. Residents
If BTW receives personal data from residents of U.S. states with comprehensive privacy laws, we comply with applicable requirements, including:
- California Consumer Privacy Act (CCPA/CPRA)
- Virginia Consumer Data Protection Act (VCDPA)
- Colorado Privacy Act (CPA)
- Connecticut Data Privacy Act (CTDPA)
- Utah Consumer Privacy Act (UCPA)
Subject to these laws, U.S. residents may have the right to:
- Access their personal data
- Delete their personal data
- Correct inaccurate data
- Know the categories of data collected
- Opt out of the sale or sharing of their data (we do not sell data)
Requests may be submitted to: hello@betravelwise.com
This Privacy Policy was last reviewed and updated in July 2026.